Nowadays, the business needs to adapt constantly to the influence of the new technologies and digitalization of services. While in the past to have an online presence meant to have a website, in most cases static, now this is far away from being an effective way to reach more customers.
Having a website is essential, having a good dynamic website featuring exciting and stylish design and providing high quality content is vital. But to be on top, to be part of those who are really active in the market share of the industry you are in, you need to do more.
Defining the online business presence is not an easy task. It is compiled of many factors and various activities that need to be constantly maintained in order for them to have effect on you market performance, lead generation and conversion rate.
However, there is always a place to start.
Create a blog
The first step to take is to create a blog in addition to your website. Creating a blog has many benefits as we have discussed in previous posts. One important feature of the blog is that it lets you get in touch with your customers and visitors immediately and receive their feedback in real time. Also, frequent updates and adding new content will significantly increase your page rank in the search engines.
Open an online shop
If you offer products to your visitors you should let them see your products, an online store is the perfect way to do that. It is like a window shop but your clients may buy 24/7 and get the information they need quickly and easily from the comfort of their living room. A well-executed online shop will surely boost your market power and lead to new customers.
How to create an online shop?
There are many shopping carts available – some are open source, for others you need to pay a license fee. Depending on the needs of your business you can use Interspire, CS-Cart, Vevocart and others. A number of Flat Rock clients have already taken advantage of that opportunity and now reap their benefits. For example, you can check out My Sphere of Life and Wood and Beyond e-commerce websites.
Whatever you choose, it will become part of our company and your market strategy and will only bring you positive results.
Shine with an online catalogue
Another way to increase your popularity and brand awareness is to create an online catalogue featuring your products. Choosing the right design and structure will attract your visitors to take a look at your offerings and will fuel their interest in your company. See how Sphere of Life achieved that.
Having an online presence is crucial for your business if you want to grow and reach different markets outside your local or usual area. You can contact Flat Rock for assistance and innovative ideas once you decide you are ready to start.