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Magento or OpenCart? Which is the Better E-commerce Platform?

by Teodor, Solution Sales Specialist at Flat Rock

If you’re looking to sell your products online, you need an e-commerce store. You can easily make profit with your own e-commerce solutions. These days this kind of business is maybe the most attractive for the retailers. Only by the end of 2013, the number of e-commerce deals will increase with 25%. In general, to dive into the e-commerce business is absolutely necessary for every retail or wholesale business.

Most of the clients, however, are wondering which of the e-commerce platform is the best choose for their particular business.

In this article, we would like to introduce and compare two open source e-commerce platforms: Magento and OpenCart and present their advantages and disadvantages so we can help you make your choice more easily and better aligned with your expectations.

Both platforms are driven by PHP and are open source platforms. They offer an unlimited number of products and categories. Both platforms support multiple languages. But the similarities between them end here.

What are Magento’s advantages over OpenCart’s?

Magento allows creating the interface according to any needs and tastes of the web store owners. It is really a customer related platform, because offers more possibilities for clients, allows products’ comparison, wishlists and smart customer accounts. The convenient site navigation makes the product search easy. Customers can also benefit from such features as order history, tagged items, recently reviewed products, etc. The Magento shopping cart is a good solution for large online stores, where OpenCart unfortunately fails. With Magento you can support multiple stores. This is a scalable and reliable solution for all clients and retailers.

What are OpenCart’s advantages over Magento’s?

Now we should mention the advantages of OpenCart over Magento. Most developers will find out that OpenCart is much lighter than Magento. It is very easy to download and install the platform. It is a friendlier to use shopping cart in comparison to Magento, which requires skills that are more technical. OpenCart is lightweight, easy to download and install, unlike Magento, which is quite demanding in terms of hosting environment. OpenCart is easy to administer. The control panel is clear and convenient so no special technical skills are required. Magento in these terms is more complicated, and is quite confusing at the beginning of exploitation. OpenCart provides free support and software updates. Magento users often have complications searching the answers, though the developed Magento community can be useful in this case. OpenCart is a perfect solution for  for startups as it enables to open the store shortly after software installation. Magento is a complicated platform and requires more time for preparation and evaluation period before it starts functioning properly.

In conclusion, we can say that Magento is suitable for large stores. However, it requires bigger effort to get familiar with. OpenCart, on the other hand, is quite suitable for smaller enterprises.

Here is quick comparison table for both e-commerce platforms:

Feature OpenCart Magento
Hosted solution No Magento Go
Content management Basic content management Developed CMS
Administration panel Easy to use More complicated
Theming Files may contain PHP which is not abstracted from the HTML files Good. Needs time to get used to its specifics.
Documentation Available online Harder to get online
Search engine friendliness Not very friendly Friendlier than OpenCart
Scalability Good. Good, especially for large stores.
Checkout process Relies mainly on JavaScript. Easy and quick.

Source: http://www.richardcarterconsultancy.com/2012/06/magento-vs-opencart/

Flat Rock offers a range of different e-commerce solutions, suitable for every business regardless of its size. Contact us for more information and check our solutions at http://www.flatrocktech.com/e-commerce.

About the author:

Teodor Kozhuharov is a Solution Specialist at Flat Rock Technology and focuses on web solutions such as content management systems, e-commerce platforms, online marketing and business software (ERP, CRM and Business Intelligence)

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More Comments
  1. OpenCart Themes

    I think both of them has their own strong points. OpenCart suitable for small and medium business and Magento is good for bigger once.

  2. Lilah

    I am by no means an expert with this sort of thing but I have been very happy with my opencart platform that I use for my online business. It is very user friendly and easy to use.

  3. Teodor Kozhuharpv

    Thank you very much for your contribution.

  4. iLoveMage

    Magento ecommerce solution has become the most demanding open source platform of today’s online retail store businesses since it provides a tremendous advantage. With Magento Ecommerce Platform, online store owners are being given the capability of handling multiple stores and facilitate a more systematized browsing of items for sale. Improved management of customer’s orders and having more developed promotional or advertising tools also comes possible with Magento Ecommerce.

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