We have already established how important content is for attracting and retaining visitors and ranking in search engines. We have also shared some very useful tips about content and also how to use content ideas to build a website.
Now, we will focus on the transformation of the website content into easy to use and maintain system and namely the content management system. As we already know, the content management system is one of the main building blocks of each website so it needs proper attention.
What is the essence of the CMS then?
The content management system facilitates the management of content, page creation and organization of content and its structure. Many content management systems do not require any HTML or technical knowledge so they are very user friendly.
Some people do not pay enough attention to the content management system they use and that is a big mistake. Software solutions are so advanced and if not utilized properly your website performance may suffer. There are many types of content management systems, from very basic to quite complex. Depending on the website you are running, you can choose the content management system that will best fit your needs and requirements.
There are many content management systems on the market – paid as well as open source, standard and customized. Every website owner is free to choose the one that will satisfy the idea behind the website. The most important thing to remember though, when choosing a CMS, is to be careful, because this will be the place that will manage your content, pages, their location and internal links. Migration to another system later on may not be easy, quick or cheap.
Content management systems are developed on different platforms and support different databases. We are going to list some of the most popular. However, in-depth discussion about them is out of the scope of this article and will be addressed in future posts.
The most wide spread programming languages for CMS are ASP.NET, PHP, Java and Perl. Many companies offer using of proprietary software for a license fee or a monthly fee. Others sell the entire CMS they have developed as a package and there is only one payment.
There are also a number of open source content management systems that do not require payment to be used but may be prone to limited functionality and customization. Such systems are WordPress (very popular for blog creation), Joomla, Drupal.
Depending on the needs of your website, different frameworks could be suitable. If you are not sure what you need, it is best to ask a professional software company that develops this type of software.
However, here we can help with a few main features that every website will benefit from. Hydrogen CMS is a content management system that offers these types of features and more and could be customized if the client requires it. Also it supports multi-language websites.
Important frontend features
• SEO friendly URLs
• Customizable page templates (feat. YouTube video embedding, RSS feed, carousel boxes, etc.)
• Integration of various web 2.0 & social networking widgets for bookmarking and sharing
• Option for an integrated blog
Important backend features
• Absolutely secure multi-user backend administration
• Full WYSIWYG editing of content of pages
• Keyword suggestion for every page
• Integration of Google analytics
• URL slugs autosuggestion
• Drag & drop menu reordering
• Dynamic form generation
Of course, content management systems could be much more complex, especially if they maintain enterprise websites. The list above is just a taste of the many possibilities a CMS can offer.
If you want to share your experience or opinion about content management systems or if you are interested to learn more about Hydrogen CMS or other content management options, you are welcome to contact us.