It’s very simple to create a blog, but the difficult part is to manage a blog that really attracts visitors and generates high traffic. What is the secret of maintaining a successful blog? What can bloggers do to encourage the readers to visit their blog again?
Choose a blogging platform
The first thing you should do is to decide what kind of blogging platform to use. Nowadays various free platforms are available, each with its advantages and disadvantages. What you will choose depends entirely on the purpose for creating a blog – for personal use, business or a niche blog. Some of the best and most popular platforms are WordPress, Blogger, Tumblr, LiveJournal.
Choose a topic
The next important step in maintaining a successful blog is to decide on its topic. It’s not necessary to focus only on one topic only. For example, if you want your blog to be related to online marketing, you can include in it all topics, which are connected to online marketing.
Publish fresh content regularly
If you want to get more traffic and attract more visitors, you need to create fresh and unique content regularly. Choose topics that would be interesting and useful for the readers and that feature accurate and valuable information. However, try not to write too lengthy articles, because visitors may get bored quickly, while reaching the essential part of your post. The normal length of a post is about 300-500 words.
If you want your blog to become more popular and to win more followers, you could bea guest blogger on other thematic blogs and to place there a link to your site/blog. This will help you rank better in search engines and reach a larger audience.
Create social media profiles
Use social networks to promote your blog and to post new content there. This is a good way to get more backlinks to your blog and more users to share your content with their friends.
Create a relationship with your readers
Your interaction with the readers is very important. Respond to their questions and comments and try to encourage them to be more involved in your blog. Try to find out what they like about your blog, what they would like to read, whether they have any suggestions or complaints, etc.
Learn to use SEO
SEO is an essential part of publicizing your blog. Using SEO tools will let you have better positions in search engines and increase your popularity on the Internet. It is crucial to learn the basic methods and techniques of SEO in order to maintain a successful blog.
About the author:
Dilyana Kotomanova is a freelance copywriter, blogger and content writer focusing on topics connected to social media, SEO, new technologies and online networking. She was kind enough to share some of her experience and provide us with a guest post on the topic of blogging.